ABOUT what we do
Forged on the information battlefield of Iraq, refined in the academic halls of San Francisco State University and employed by government agencies and corporations to ensure effective crisis communication, NarrativeTrack provides the tools needed to track suspicious, misleading, and false narratives that spread globally every day. With NarrativeTrack, our clients take action against information threats, promoting communication and protecting the brand and reputations they have worked hard to build
Gather, translate, and categorize suspicious stories circulating in all areas of the media sphere (news feeds, media reports, blogs, Twitter, Facebook, etc.).
Plot the rate, direction, media channel, and saturation of suspicious stories on our geo-spatial timeline.
Separate the wheat from the chafe by isolating the suspicious stories—and the influence of their purveyors—that threaten your brand or communication plans.
Identify a threatening story's structure, how it connects with media frames and master narratives specific to a given culture, and predict its impact on your brand or plans.
Ally your team with our command center to analyze, develop and implement strategies to counter misleading media reports and trending rumors
Develop targeted strategies designed to thwart narratives that challenge your communication efforts and plans while extending positive messaging.