ABOUT what we do

Forged on the information battlefield of Iraq, refined in the academic halls of San Francisco State University and employed by government agencies and corporations to ensure effective crisis communication, NarrativeTrack provides the tools needed to track suspicious, misleading, and false narratives that spread globally every day. With NarrativeTrack, our clients take action against information threats, promoting communication and protecting the brand and reputations they have worked hard to build

1
COLLECT
Gather, translate, and categorize suspicious stories circulating in all areas of the media sphere (news feeds, media reports, blogs, Twitter, Facebook, etc.).
2
TRACK
Plot the rate, direction, media channel, and saturation of suspicious stories on our geo-spatial timeline.
3
ISOLATE
Separate the wheat from the chafe by isolating the suspicious stories—and the influence of their purveyors—that threaten your brand or communication plans.
4
ANALYZE
Identify a threatening story's structure, how it connects with media frames and master narratives specific to a given culture, and predict its impact on your brand or plans.
5
ENGAGE
Ally your team with our command center to analyze, develop and implement strategies to counter misleading media reports and trending rumors
6
COUNTER
Develop targeted strategies designed to thwart narratives that challenge your communication efforts and plans while extending positive messaging.